Throwback Logo

Include the official Throwback logo on your event's print and digital promotional materials! This guarantees consistent and recognizable event branding and lets everyone know your event is part of the Throwback lineup. When using the Throwback logo, please ensure all materials comply with Carleton’s brand and accessibility guidelines.

Social Media Templates

Use Throwback-branded social posts to promote your event on Instagram and Facebook! Throwback social media templates are available in Canva and Adobe Photoshop and are fully editable so you can add your own event details and photos. Please note, the templates use Helvetica Now, Carleton’s primary brand font for marketing and advertising materials. If needed, you can download the font from Bynder.

Messaging

Add a sentence or two to your event description to indicate your event is part of the official Throwback lineup and recognize the Carleton University Alumni Association (CUAA) as an event sponsor, if applicable. This builds awareness about CUAA funding opportunities and helps website visitors and registrants quickly identify Throwback-related events.